Plastic is not inherently bad; it is a man-made invention that has generated significant benefits for society. Unfortunately, the way we have managed plastic, and converted it into a disposable and single-use convenience, has transformed this innovation into a planetary environmental disaster.
Nearly half of all plastic products littering the world today were created after 2000. This issue is only decades old, and yet over 75 per cent of all plastic ever produced is already waste.
8 million tonnes of plastic ends up in the ocean every year.
They break down into tiny bits called microplastics, small enough to enter our food chain, along with other types of microplastics like those that are released when we wash our clothes.
On average people could be ingesting around 5 grams of plastic every week, which is the equivalent weight of a credit card. WWF's study suggests people could be consuming on average over 100,000 microplastics every year. That’s approximately 21 grams a month, just over 250 grams a year.
Our approach to plastic pollution, in the categories we operate, is to reduce the 'bad' single-use plastic products replacing them with products equally as strong, durable, functional and protective but critically climate and planet-friendlier made from 100% recycled plastic materials.
In this way, we reduce existing waste and slow the flow of new plastic into nature whilst protecting your cherished devices and the planet at the same time.
In addition, we are 'raising the bar' and putting pressure on others in CE Accessories to also behave planet-friendlier.