For 60 years, WWF has been the world’s leading independent conservation organisation. Their mission is to create a world where people and wildlife can thrive together.
To achieve their mission, WWF are finding ways to help transform the future for the world’s wildlife, rivers, forests and seas; pushing for a reduction in carbon emissions that will avoid catastrophic climate change; and pressing for measures to help people live sustainably, within the means of our one planet.
WWF works to help local communities conserve the natural resources they depend upon; transform markets and policies toward sustainability; and protect and restore species and their habitats. Our efforts ensure that the value of nature is reflected in decision-making from a local to a global scale.
WWF's work is focused around 6 goals:
Nature is essential for human existence and a good quality of life, providing and sustaining the air, freshwater and soils on which we all depend. It also regulates the climate, provides pollination and pest control and reduces the impact of natural hazards.
The 2020 Living Planet Index shows that global populations of mammals, birds, amphibians, reptiles and fish have suffered an average 68% decline in less than half a century (from 1970 to 2016).
The main cause of this dramatic decline is habitat loss and degradation, including deforestation, driven by how we as humanity produce food.
The natural world shows us in so many ways a simple truth: there is strength in numbers. At WWF, they envision a world in which people and nature thrive – but we’ll only get there if we all play a role.
We’ll only get there if we work together.
Our planet is in trouble and we need to act now.
Are you concerned that global temperatures are now at their highest since records began?
Are you worried that we only have 12 years to limit global warming to a maximum of 1.5C and avoid climate breakdown?
Are you upset that globally, monitored population sizes of mammals, fish, birds, reptiles, and amphibians have declined by an average of 68% between 1970 and 2016?
Do you worry that plastic pollution is contributing to a global biodiversity loss?
We need your help to protect the planet.