A NEW trend in fashion. 

Conscious fashion, also called eco fashion, ethical fashion, or sustainable fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility.



"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."



Fashion is embracing ‘eco’ by moving to a leaner, less wasteful fashion system. Fashion will no longer be seasonal but more sustainable with longer product lifecycles. 


With direction from Denmarks leading Fashion Agency and with inspiration from these ready-to-wear shows, we have selected colours that build up on the core and seasonal colour scheme for our 2020/2021 drop. 


The colour theme of the AW20 and SS21 fashion shows are classic, poetic and dramatic!

The runways were filled with beige, black, dark blue and brown hues in combination with delightful soft dusty pastels like sorbet yellows, summer sky blues, olive notes and pale rose pink. 

Femmes Régionales, Copenhagen

Night Black

In a world full of trends, I want to remain classic! 


“Black is modest and arrogant at the same time. Black is lazy and easy—but mysterious. But above all black says this: I don’t bother you—don’t bother me."

Yohji Yamamoto

Sahara Sand

''Life takes you down many paths, but our favourite ones lead us to the beach.''

Sahara Sand reminds us of those warm summer days by the sea and the beach stretching out alongside the water, those constant friends chattering as the water comes in her reassuring way, as if her joy is to soothe the sand.

And in her wake she gives the chance for life, for the rock pools to refill. The waves come as rain to a dessert, a gift never repaid, as it always is with nature... the strong give, life thrives... and so it goes on.



Ocean Blue

“Because There's nothing more beautiful than the way the ocean refuses to stop kissing the shoreline, no matter how many times it's sent away."

Sarah Kay

Ocean Blue reminds us that up to 2.41 million metric tonnes of plastic pollution pour into the oceans each year and whilst using our case won't fix the problem it’s in all these small steps we take that add up to the giant leaps for us all.

''Life is like the ocean. It can be calm and still, and rough and rigid but in the end it's always beautiful.''

Dark Chocolate



Dark Chocolate

Rich, dark and, as its name suggests, deliciously tempting, chocolate is the new black — particularly as far as your accessories are concerned. If you’re among the many to have sworn off brown shoes since the moment you left primary school, step back into the fold.

“To us chocolate is like the quintessential ingredient necessary for a good life; almost equal in importance to water or the sun. Life without chocolate is like a zebra without stripes or a leopard without spots.

J.W. Lord

We all need chocolate. 
It's a scientific fact!

Dark Olive Green

Hugely versatile, this seasons all-rounder and must have colour is the perfect addition to your fashion-forward wardrobe and a grown-up take on the utility trend.

"My style is definitely not ladylike - frills an Bows kinda scare me - but I like the military look because I love that Olive Green Khaki colour"

Cameron Russell

Dark Olive Green has a timeless, eternal quality to it. It doesn't shout for attention, rather, it takes a quiet, confident stance that's reassuring in it's stance. A cool and casual hue with an in-built sense of the outdoors.

Think green!